There’s quite a lot of fact to statements like “the cash is within the checklist.” Actually, on this time of dramatic Google updates and the rise of AI, it’s by no means been extra true.
However how precisely are you able to flip your electronic mail checklist right into a money-generating machine? Whereas creating merchandise to promote through electronic mail is a widely known technique, your electronic mail checklist will also be a good way to earn affiliate commissions.
On this tutorial, I’ll present you not solely find out how to use your checklist to generate affiliate income, but additionally to create raving followers of your weblog.
Learn on to be taught:
- The significance of taking your subscribers on a journey
- How to make sure you have the best subscribers in your checklist
- The best way to design your weblog’s electronic mail journey
- What to write down in your emails
Word that we received’t be masking the mechanics of organising your electronic mail checklist. As a substitute, we’ll concentrate on methods for utilizing electronic mail advertising to get affiliate commissions.
Step 1: Taking your subscribers on a journey
Success in electronic mail advertising is very similar to success along with your weblog: it’s a must to focus on how one can assist your readers (and never your self). Your emails needs to be centered on what they need and want. If in case you have the best subscribers in your checklist, ones who want this assist, you’ll achieve success.
The perfect method is to create a journey you may take your subscribers on: they’re coping with some subject, they join, they endure a metamorphosis that solves their subject. And if you wish to earn affiliate commissions out of your emails, this transformation ought to contain reserving journey or shopping for objects with an affiliate.
The best way I do that is by serving to my subscribers plan and guide a visit. Their journey by way of my electronic mail sequences takes them from getting began planning a visit to having all of it booked.
This technique may be utilized to most if not all journey blogs. I’ve used it for a number of vacation spot blogs, in addition to a worldwide household journey weblog.
Step one is to work out what journey you’ll take your readers on, so steal borrow mine or give you your personal earlier than transferring ahead.
Step 2: Guaranteeing you may have the best subscribers in your electronic mail checklist
As soon as the journey your subscribers will take, the subsequent step is to know who your target market is f and to concentrate on getting them (and nobody else) into your electronic mail checklist.
For instance, for my electronic mail journey which helps individuals plan journeys to Malaysia, I don’t need people who find themselves desirous about going to Paris. The latter are unlikely to have interaction and haven’t any cause to make use of my hyperlinks. We don’t have something to supply one another.
So how do you entice solely the Malaysia crowd? Lead magnets – issues that you simply give away in return on your readers’ electronic mail addresses – are one of the simplest ways to get individuals to join an electronic mail checklist. Your job is to design your lead magnets in order that they solely attraction to individuals who suit your target market.
So for my Malaysia planning emails, I supply a Malaysia Journey Planning Guidelines. This could solely attraction to people who find themselves planning a visit to Malaysia – my target market.
Step 3: Designing your weblog’s electronic mail journey
After you have the best subscribers signing up and the journey you wish to take them on, what’s subsequent? You’ll want to design the journey electronic mail by electronic mail. On this step, you’re not going to write down the texts themselves. You’re merely figuring out what number of emails you’re going to ship, when, and what every one will probably be about.
On this step, ensure you by no means lose sight of the journey you’re taking your subscribers on. All the particulars – timing, content material, amount – rely upon the journey and the transformation you’re constructing as much as.
Right here’s an instance from my Malaysia electronic mail sequence:
I’ve discovered from testing that one of the best method is to ship emails extra ceaselessly at first after which slowly ease again till they’re weekly. This electronic mail sequence lasts a couple of months, introducing many components to assist readers plan, guide, and put together for his or her journey.
Don’t be scared to ship emails ceaselessly. If you happen to’re providing worth and getting your subscribers nearer to their purpose, they’ll find it irresistible. I’ve had so many emails from my subscribers thanking me for my useful emails, however I haven’t had one saying that they’re too frequent.
Step 4: Writing your emails
The ultimate step is to write down your emails.
I like to recommend you begin by doing this in a single doc so you may make positive the messages move properly and also you cowl every little thing it’s worthwhile to. You’ll be able to copy them into your your electronic mail advertising platform once you’re pleased with them.
In every electronic mail, attempt to stick to 1 purpose you’re attempting to assist your subscribers obtain. It may contain getting them to a weblog put up in your website, or to an affiliate, or each.
I often write weblog posts particularly to align with the purpose of an electronic mail. The e-mail will sketch issues out, and the put up will go into extra element. Nonetheless, if reaching the purpose is fast and straightforward, I could skip the put up and simply have all of the content material (and an affiliate hyperlink) within the electronic mail.
Right here’s an instance from my Malaysia sequence, the place I assist subscribers discover lodging for his or her journey.
Don’t really feel like it’s a must to get each electronic mail excellent earlier than beginning to ship the sequence to your subscribers. Finally, you solely have to preserve one electronic mail forward of them.
It’s go time
Treating the e-mail sequence as a journey retains your subscribers engaged and likewise makes the creation course of extra enjoyable for you. I hope you do that method out your self and fall in love with a brand new manner of producing affiliate commissions!
